Why Organic Cotton? Why Sustainable Fashion? Why bother??

Well, the first step to sustainable fashion is to focus on quality so as to get more wear out of each individual piece. Organic Cotton is longer lasting, cooler, softer and more durable than cotton grown with toxic chemicals. Organic Cotton is also a sustainable more "planet friendly" option to non organic cotton as it uses less water, and methods which reduce the impact on the environment and our farmers.

We here at Clare Maria Organic Cotton keep our collections to a  core minimum to avoid unnecessary waste. We are working to reduce our environmental impact and hopefully will make a difference to our children and grandchildren which is why we should all bother!